After the success of the original NYU-POLY Brooklyn brochure in 2010, NYU-POLY decided in 2011 they wanted to create a full New York City brochure-- covering all boroughs. In keeping with the energy and color scheme of New York we used with NYC subway-like texts, brighter colors, and a modern looking design with black and white backgrounds.

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Scientists and engineers are the heroes of tomorrow. The Time Warner and NYU-Poly-sponsored InnoVention Competition awards students based on their ideas and inventions; ones that possess both marketability and potential for social impact. These posters demonstrate the inventors superhero-like stature and their amazing gadgets. Batman's tool belt may need an upgrade.

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Brookhaven Memorial Hospital sought to secure patient trust and build a community of support. This, of course, began with the good-hearted people who help keep a hospital running smoothly: its volunteers.

As technology advances, a consumers everyday knowledge of it becomes obsolete. NYU-Poly needed a campaign that contested the defeated post-recession mentality, and encouraged creative thinkers to go even further outside the box and apply for a technology or management degree in the "new now".

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NYU-Poly educates the future leaders in business, technology and scientific research. Their students are heavily recruited by top companies like Northrop Grumman, Yahoo, General Dynamic, Zurich American Insurance and Motorola…and NYU-Poly would like to keep it that way. I created a brochure that showed off the Career Management Center at NYU-Poly and its available resources for recruiters and HR offices at those dynamic companies and more.

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The international students at NYU-Poly thought Brooklyn could never be as exciting as Manhattan. I sought out to prove them wrong. I created a brochure of seasonal recommendations for students seeking culture, history, nature, shopping and great food all year long-- and it's all in Brooklyn. Starting in the fall, I took them through Halloween parades in Prospect Park and the DUMBO Art Under the Bridge Festival leading up to Coney Island summers, all the while, inserting key facts about NYU-Poly and its special relationship to Brooklyn.

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Handymen and homeowners know the WD-40 brand well, using it to handle squeaky doors or protect pipes from rust. From panels we learned that most young people found out about WD-40 from their fathers, but not all. How do we grab that remaining percentage of youth? Let another familiar person tell them. WD-40 sought a more youthful campaign that would skew to college students or apartment renters—telling them that not just "dear old dad" uses WD-40 to keep things in working order.

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